First Horizon Bank “The Best of Big and Small"
For the First Horizon Bank commercial, visual effects were used to create a whimsical, Willy Wonka–inspired factory contained entirely within a smartphone. This interior world visualizes the banking process at work inside the phone, transforming an abstract digital experience into a playful, tangible environment. The spot reframes complex financial systems as accessible, intuitive, and personal.
CREDITS
CLIENT: First Horizon Bank
AGENCY: Mindgruve
CREATIVE DIRECTOR: Victor Camozzi
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PRODUCTION COMPANY: The Corner Shop
DIRECTOR: Ivan Grbovic
DIRECTOR OF PHOTOGRAPHY: Sara Mishara
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VFX: The Mill / ARC
EXECUTIVE PRODUCER: Sally Wnek
PRODUCER: Hayley Savage, Nicole Melius
CREATIVE DIRECTOR: Jimmy Bullard, Gavin Wellsman
2D: Renato Carone, David Piombino, Anthony Jones, Yoon Sun Bae
3D: Ajit Menon
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COLOR: Mikey Pehanich
EDIT: Work Editorial, Martin Leroy
AUDIO: Joe Davies